Riachuelo is one of the largest Brazilian department stores chain and and was created for people who like to express themselves through fashion.

My role in this campaign was creative direction for social media. The objective was increase brand awareness, create a connection with customers and encourage them to express themselves through fashion and be happy
     
      
How to wear sporty?
How to wear casual?
     
     
How to wear 
snake print shoes?
     
How to wear
earthy tones?

How to wear 
neon?
     
Digital Campaign Crew
​​​​​​​Creative Director: Marina Cardoso
Film Director: Nicole Heiniger
Film Art Diretor: Estela Padilha
Photographer: João Vegas
Styling: Rafaela Carmona
Hair and makeup: Silvio Giorgio
Art Direction: Leticia Margutti
Copywriter: Eduardo Lautert
Agency: Mutato / JWT.

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