A. Niemeyer is a brand that combines sophistication, comfort and quality through a relaxed elegance in everyday life, and Riachuelo is one of the largest Brazilian department stores chain. Together they created a capsule collection to increase their brand value for fashion market

My role in this campaign was a creative direction. We created a concept based on 5 human senses and films explores an ASMR experience. The objective was to arouse interest of the customer before the launch of the collection, to generate desire during the fashion show, which was programmed in the “see now, buy now” format, enabling the purchase immediately after the product presentation.
Teasers
Lookbook
Interview with Fernanda Niemeyer & Renata Alhadeff, fashion creators
Creative Direction: Marina Cardoso
Photographer and Director: Gleeson Paulino
Art Direction: Leticia Margutti
Copywriter: Eduardo Lautert
Styling: Renata Correa
Hair and makeup: Helder Rodrigues
Agency: Mutato/JWT

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